Brand Positioning

What is Brand Positioning?

It’s the position occupied by a brand (and its products) in the mind of consumers on the basis of differentiation from competitors.
The latter can concern the unique characteristics of the products, advertising communication, customer experience or brand identity and the values connected to it.

Over time, the purchasing habits of customers change, thinking of investing everything in a physical store without thinking of being present online is a mistake that has repercussions in the long term.